“IAB Forum“, the main event on digital innovation in our country, which celebrated its 20th anniversary this year, took place in Milan on 15 and 16 November at the Allianz MiCo.

The edition was entitled “Decoding Change“: in a world populated by keywords, companies must be able to orient themselves in order to make choices and for this reason it becomes essential to share methods, tools and keys to understanding change.

The morning of November 15th was dedicated to the major themes of change, with numerous institutional interventions and more: on stage, among others, Giuseppe Remuzzi, Director of the Mario Negri IRCCS Pharmacological Research Institute and Stefano Scarpetta, Director for Labor, employment and social policies of the OECD.

The plenary on November 16th instead had a focus on the innovation of digital marketing: among the guests of “IAB Forum”, Taide Guajardo, Brand Senior Vice President Europe Procter & Gamble, who, in a panel together with Constantine Kamaras, Co- founder & Chairman Emeritus IAB Europe, will delve deeper into this year’s hot topic.

There was no shortage of scenario data on the digital advertising market released in preview by Denise Ronconi, Director of the Internet Media Observatory of the Polytechnic University of Milan, and some round tables on very important and current topics such as CTV and Retail Media.

The afternoons of both days were then occupied by the Workshops, during which companies shared case studies, winning strategies and tools to be relevant and make a difference in digital marketing.

Dhs Event Solution took care of the assembly and management of the Led Wall present at the event, with on-site monitoring.