IAB Forum, the main event on digital innovation in our country, took place in Milan at the Allianz MiCo: change in the world of skills, technologies and market rules, together with high-profile speakers and leading companies in these sectors, which present their products and the most interesting case studies.

The event, now in its 20th edition, was entitled “Decoding Change”: in a world populated by keywords, companies must be able to orientate themselves in order to make choices and for this reason it becomes essential to share methods, tools and interpretations for decode the change.