Magic Allianz, MiCo Milan

“Magic Allianz” is the title of the Convention organized by Allianz for its agency network held at the Allianz MiCo congress center in Milan.

The event saw exceptional guests speaking on stage who illustrated “the strategy, the objectives for the immediate future and shared the resources and tools put in place by Allianz for its professional agents”.

A unique event of its kind, enhanced by the incredible scenographic project set up by Dhs Event Solution: a led wall of over 500 square meters with an innovative design, also made up of a walkable surface that acts as a stage.

The structure was specifically designed and built according to the location: a led wall made up of over 1500 tiles, for a total of over 48 million pixels, arranged individually and managed to be adapted to the different pitch of the panels.

All this required an enormous commitment in terms of human resources and time: with approximately 60 days of preparation and two weeks of work, including assembly, set-up and event, thanks to the commitment of over 50 industry experts including fitters, assemblers, lighting designers, audio and video technicians, as well as a technical director involved in the management of the entire event also in live streaming.

Dentsu Creative Comes to Town, Milan
D-Day, Port of Genoa

Magic Allianz, MiCo Milan

“Magic Allianz” is the title of the Convention organized by Allianz for its agency network held at the Allianz MiCo congress center in Milan.

The event saw exceptional guests speaking on stage who illustrated “the strategy, the objectives for the immediate future and shared the resources and tools put in place by Allianz for its professional agents”.

A unique event of its kind, enhanced by the incredible scenographic project set up by Dhs Event Solution: a led wall of over 500 square meters with an innovative design, also made up of a walkable surface that acts as a stage.

The structure was specifically designed and built according to the location: a led wall made up of over 1500 tiles, for a total of over 48 million pixels, arranged individually and managed to be adapted to the different pitch of the panels.

All this required an enormous commitment in terms of human resources and time: with approximately 60 days of preparation and two weeks of work, including assembly, set-up and event, thanks to the commitment of over 50 industry experts including fitters, assemblers, lighting designers, audio and video technicians, as well as a technical director involved in the management of the entire event also in live streaming.