Milan is also turning pink to celebrate the 60th anniversary of Barbie, a model of inspiration and empowerment for girls all over the world.

In celebration of Barbie 60th anniversary, the brand globally celebrates the largest scale of female role models, women who come from diverse backgrounds and industries and who break the mold by becoming a source of inspiration for the next generation of women.

The most famous doll in the world spoke directly to girls through a book that aims to inspire the women of tomorrow, discover and enhance their potential and inspire future generations, showing them that there are no limits to the imagination.

The illustrated volume will collect 60 stories of women who, with courage, tenacity and creativity, have managed to make their dreams come true.

To celebrate female emancipation with a visual message, the Dazi Arco della Pace in Milan were illuminated with a lighting design studied ad hoc by the technical team of Dhs Event Solution, in the iconic Barbie pink on the occasion of the event celebrating the ‘anniversary.

“The blonde girl with light eyes and a dazzling smile does not seem to lose her luster and charm, but manages to renew herself from decade to decade, not only with celebratory dolls

created to pay homage to the most important female figures, past and present, but also

female figures with social and working roles in step with the times”.