Milan is also turning pink to celebrate the 60th anniversary of Barbie, a model of inspiration and empowerment for girls all over the world.

To celebrate female emancipation with a visual message, the Dazi Arco della Pace were illuminated in Barbie’s iconic pink on the occasion of the anniversary celebration event held on 12 March: as declared to e20express, the Milanese event it was organized by DCG Company, a company led by Pierluigi Mariano.

Furthermore, the Mattel brand continues its commitment to the “Dream Gap Project” and celebrates new female role models: on the occasion of the anniversary, the brand globally celebrates the largest scale of female role models, women who come from backgrounds and diverse sectors that break the mold and become a source of inspiration for the next generation of women.

The most famous doll in the world spoke directly to girls through a book that aims to inspire the women of tomorrow, discover and enhance their potential and inspire future generations, showing them that there are no limits to the imagination: the volume illustrated will collect 60 stories of women who, with courage, tenacity and creativity, have managed to make their dreams come true.

To celebrate female emancipation with a visual message, the Dazi Arco della Pace in Milan were illuminated with a lighting design studied ad hoc by the technical team of Dhs Event Solution, in the iconic Barbie pink on the occasion of the event celebrating the 60th anniversary.

“The blonde girl with light eyes and a dazzling smile does not seem to lose her luster and charm, but manages to renew herself from decade to decade, not only with celebratory dolls created to pay homage to the most important female figures, past and present, but also female figures with social and working roles in step with the times”.