AI Week 2025, Rho Fiera Milan

The numbers of AI Week 2025 tell of a consolidated success: 17,513 participants in the Rho Fiera pavilions, of which 1 in 4 came from abroad (in particular Switzerland, Germany, Romania, France, USA, UK); almost 200 exhibitors and partners, 500 speakers, 20 startups involved in the AI ​​Startup Summit.

At a territorial level, the public came mainly from Lombardy (60%), followed by Lazio, Puglia, Emilia-Romagna. 85% of the exhibitors are Italian companies, but the network is expanding to include companies from the USA, UK, France and Israel.

An encouraging figure, according to Giacinto Fiore, concerns the female presence, which reached 29% of participants: “a sign that policies for women’s access to STEM disciplines are starting to produce tangible results”.

The program on the main stage of the AI ​​Week saw a succession of leading voices who brought strategic, cultural and regulatory issues to the table.

Alec Ross, entrepreneur and former Obama’s innovation advisor, attacked the European AI Act head-on, calling it a brake on development: “we need optimism,” he said, “and less bureaucracy. Today the real danger is not artificial intelligence, but natural deficiency.”

An appeal also shared by Maurizio Sanarico (SDG Group), who underlined how AI still lacks fundamental elements of human intelligence: causal reasoning, intrinsic motivation, long-term purpose.

AI Week 2025 showed an AI that is no longer a promise, but a real project. An AI that, between divergent visions, concrete cases and the need for clear rules, confronts the market and the European identity.

And the AI ​​Week in Milan sends a clear message: the future of artificial intelligence is not decided so much in laboratories, but in companies, institutions and, above all, in the ability of people to transform ideas into real value.

DHS Event Solution has prepared the hanging and management of the American structures and the related lighting fixtures and lights: in addition, it has supplied and managed the complete electrification of the event areas.

Consulentia 25, Rome
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AI Week 2025, Rho Fiera Milan

The numbers of AI Week 2025 tell of a consolidated success: 17,513 participants in the Rho Fiera pavilions, of which 1 in 4 came from abroad (in particular Switzerland, Germany, Romania, France, USA, UK); almost 200 exhibitors and partners, 500 speakers, 20 startups involved in the AI ​​Startup Summit.

At a territorial level, the public came mainly from Lombardy (60%), followed by Lazio, Puglia, Emilia-Romagna. 85% of the exhibitors are Italian companies, but the network is expanding to include companies from the USA, UK, France and Israel.

An encouraging figure, according to Giacinto Fiore, concerns the female presence, which reached 29% of participants: “a sign that policies for women’s access to STEM disciplines are starting to produce tangible results”.

The program on the main stage of the AI ​​Week saw a succession of leading voices who brought strategic, cultural and regulatory issues to the table.

Alec Ross, entrepreneur and former Obama’s innovation advisor, attacked the European AI Act head-on, calling it a brake on development: “we need optimism,” he said, “and less bureaucracy. Today the real danger is not artificial intelligence, but natural deficiency.”

An appeal also shared by Maurizio Sanarico (SDG Group), who underlined how AI still lacks fundamental elements of human intelligence: causal reasoning, intrinsic motivation, long-term purpose.

AI Week 2025 showed an AI that is no longer a promise, but a real project. An AI that, between divergent visions, concrete cases and the need for clear rules, confronts the market and the European identity.

And the AI ​​Week in Milan sends a clear message: the future of artificial intelligence is not decided so much in laboratories, but in companies, institutions and, above all, in the ability of people to transform ideas into real value.

DHS Event Solution has prepared the hanging and management of the American structures and the related lighting fixtures and lights: in addition, it has supplied and managed the complete electrification of the event areas.

back to stories