{"id":3366,"date":"2024-05-06T10:41:28","date_gmt":"2024-05-06T10:41:28","guid":{"rendered":"https:\/\/www.dhseventsolution.com\/?p=3366"},"modified":"2024-05-06T13:35:11","modified_gmt":"2024-05-06T13:35:11","slug":"the-sound-of-events-sound-design","status":"publish","type":"post","link":"https:\/\/www.dhseventsolution.com\/en\/blog\/audio-en\/the-sound-of-events-sound-design\/","title":{"rendered":"The sound of events: Sound Design"},"content":{"rendered":"

In the world of events in general, attention is often paid mainly, if not solely, to the visual elements and the impact they generate on the spectator: the furnishings, the lighting design<\/a> and the LED wall immediately capture the public’s attention.<\/p>\n

However, there is an equally crucial aspect that is often overlooked but can make a difference in the overall guest experience: Sound Design<\/strong>.<\/p>\n

Sound is a communicative language which, if not contemplated, in many cases can make an event incomplete: sound represents a fundamental communicative opportunity which should in fact be able to phonically represent both the world of the brand and the message it intends to convey , and being supportive of the creative idea and the mood that you intend to stimulate in the public during an event.<\/p>\n

This approach consists in the study and creation of real sound scenography which have the aim of building a setting in which the various communication processes can take place: a sound setting is by its nature conceived ad hoc for the occasion and should set yourself the goal of translating the universe of values \u200b\u200bof the brand or product that you want to communicate through the event into sound.<\/p>\n

Sound Design<\/strong> is a discipline that deals with transmitting the identity of a brand through auditory elements, thus enriching the Brand Identity<\/strong>.<\/p>\n

Designing sound therefore means contributing to designing personal, social and cultural identity: this is what the sound designer deals with.<\/p>\n

Sound specialist in events: the sound designer<\/h3>\n

The professional figure of the Sound Designer<\/strong> represents the person who deals with the total management of the sound during an event, therefore also responsible for the sound result: this figure is in fact responsible for collecting the client’s requests, personally participating in the creation of the content and propose the result.<\/p>\n

The outputs it can create are multiple, such as brand music, brand voice, logo sound, product sound and music on hold<\/strong> (intended as music on hold during a call).<\/p>\n

These are all elements which, however, must have one important characteristic: being consistent with the brand<\/strong>. Before starting to design the sound it is necessary to understand which adjectives characterize the brand identity and therefore define the tonality<\/strong> and the guidelines<\/strong> so as not to lose sight of the final objective.<\/p>\n

The sound designer takes care of various sound aspects of the brand during a corporate event, ranging from areas related to communication to the public to those of the product itself. His work can focus on the creation of:<\/p>\n